Prepping your Instagram posts to maximize local reach When deciding upon which social media networks to use for their local business, many small business owners ultimately include Instagram. And for good reasons. With over 600 million users, Instagram business pages that post quality content often see a high rate of […]
Social Media
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Originally posted in February 2018, updated January 2019 Updating Your Website for the New Year For many small business owners, the new year is a time to finally take on a growing to-do list. Have you found time to update your website and social media business pages for the new year? […]
6 Ways non-profits can thank sponsors on Social Media Corporate sponsorships play an integral role in non-profit fundraising and are usually critical to achieving financial goals. Given their importance, acknowledging sponsors on your social media networks should be an essential piece in your overall social media strategy. Ultimately, you want your sponsor […]
Create better content by kicking these 5 lazy Social Media habits The amount of online content is crushing all of us, particularly on social media. On Facebook alone, 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded every 60 seconds. This explosion of content impacts […]
If your marketing strategy opts for longer captions on your Instagram posts, be sure to break up the text with line breaks. Large, long blocks of text can be tedious to read on Instagram, and your Followers may end up skipping over your well-written caption. See below on where […]
Make it easy to connect on LinkedIn by customizing your public profile URL What’s easier to remember, www.linkedin.com/in/sheilaheff or www.linkedin.com/in/sheilaheffernan-21a1b836 ? Ditch the assigned numbers and make your LinkedIn profile more memorable and shareable by customizing your profile URL. Select Profile>Edit Profile>Update your public profile settings. BONUS! Don’t forget to […]
When you manage a Facebook Business Page, knowing the right size and dimensions for your images goes beyond just your profile picture. How will your images display when you create an Event, share a link, or sponsor a story in the news feed? This comprehensive Facebook Image Cheat Sheet, courtesy […]
Whether you’re a frequent traveler, occasional traveler, or infrequent traveler, you’ve probably used Yelp to help acclimate yourself on where to go and what to do. And why not? It’s a convenient, easy to use tool for getting quickly up to speed on a new area or destination. Increasingly, […]
“Change is the only constant in life” – Heraclitus Words to live by, and no one understands this observation more than a social media manager. Like all 21 “relevant” social media channels, Facebook never stops tweaking, updating, and altering its features and functionality. If you manage a Facebook Page or Pages, […]
If you are a small business owner managing multiple social media channels – a Facebook page, or Instagram and Twitter presence, for example, in addition to your company website, you may wonder, does my company still really need a website? Facebook in particular continues to improve the functionality and overall […]