Category Archives: Social Media News

Instagram Caption Tip

If your marketing strategy opts for longer captions on your Instagram posts, be sure to break up the text with line breaks.    Large, long blocks of text can be tedious to read on Instagram, and your Followers may end up skipping over your well-written caption.

See below on where to find the Return button on an iPhone to make your Instagram captions as visually appealing as they are creatively written!

Instagram Caption Tip Digital Maids Marblehead MA

BONUS!

Add hashtags as a comment to present a clean, easy to read caption.  When you Share you Instagram to photo your other social media channels, the hashtags will stay, and your great caption will be shared.

 

Three helpful tips for Facebook Page admins

“Change is the only constant in life” – Heraclitus

Words to live by, and no one understands this observation more than a social media manager.   Like all 21 “relevant” social media channels, Facebook never stops tweaking, updating, and altering its features and functionality.   If you manage a Facebook Page or Pages, this means how you interact and use your Page today could very likely be different tomorrow.

Here are three recent changes Facebook recently made to their Business Pages to be aware of:

 

Liking another Page as your Facebook Business Page

You’ve probably noticed that Facebook revamped its settings in regards to how you access the newsfeed of your Business Page.  You no longer login as your Page to view the newsfeed of your Business Page like you do your personal newsfeed.   Now you select “View Pages Feed” to view, like, and interact with Pages your business has liked or is following.  This link can be found under the profile picture.

Digital Maids Facebook Business Page Tips

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

To like or follow new Pages as your Business Page, go to the Page, and select the three dots located at the bottom right of the cover photo.  From that drop down menu, select “Like As Your Page”

Digital Maids Facebook Business Page Tips

 

 

 

 

 

 

 

 

 

 

If you manage multiple Pages, you will see another drop menu.  Select the correct Page and save.

This recent update may have been made to reduce multiple logins, but it is a significant modification for businesses that regularly network and interact as their Business Page, and has not been well-received by the Facebook user community.

 

Instant Replies

If your Business Page receives numerous private messages, it’s always a good practice to acknowledge to the sender that their message has been received.  Instant Replies does just as the name implies – sends an automatic reply to any initial messages.   Given that’s it auto reply, be sure to add a personal tone to your message.

To turn on Instant Replies for your Page:

  1. Click Settings at the top of your Page
  2. Click Messaging in the left column
  3. Below Instant Replies, click to check the box next to Enable Instant Replies to quickly respond to initial messages
  4. Below Your Reply, enter your Instant Reply message
  5. Click Save

 

Digital Maids Facebook Business Page Tips

 

Note that Instant Replies should never fully replace authentic interaction with your audience.  They should be considered an initial acknowledgement of the message.

 

Boost your Call To Action

Looking to book an upcoming event or simply let prospects know how best to contact you?  If you have already set up your Facebook Call to Action (CTA) button to reflect this prompt, you can now promote your CTA button.   Select the arrow located at the end of your CTA, and then select Promote.  From there, you will see all the familiar ad options and fields, including budget, audience, and duration of promotion.

Digital Maids Facebook Business Page Tips Call To Action Button

What’s great about this feature is that in some scenarios a timeline post can’t effectively communicate what your CTA has already communicated – yet the only people seeing it are the ones who proactively visit your Page.   By promoting it, the CTA appears in your targeted audience’s newsfeed.

 

What else is new?

What recent Facebook Business Page changes have you noticed, embraced, or both?

 

 

 

Video Comes to Facebook’s Profile Pic

Facebook will soon make available 7 videos as part of their profile picture options. The feature will enable users to upload short – one second longer than a Vine – videos.

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Videos will only upload through the Facebook app. Facebook is also adding additional feature to the profile picture, including temporary pictures, and a shift in the layout with a centered profile photos plus big sections for photos and friends.   Recognizing the success of same-sex marriage rainbow profile pictures, Facebook said in a post, “It can be a visual status update to let your friends know what’s going on in your life today, or it can be your statement of solidarity for a cause you feel strongly about.”

How will you use the expanded profile picture features to improve your page?