Updating Your Website for the New Year
Yes, it is already February. Have you found time to update your website and social media business pages for the new year? If you have not done so already, take twenty minutes to perform the following updates listed below. Making these small changes lets inbound visitors to your website know you are open for business.
Update the copyright year
Typically located in the footer, this is a quick way to show the world on EVERY page of your website that you are an active business. Although some website themes may update copyright information automatically, it is important to confirm. Related to the copyright…
Header and footer
Perform a quick review of all links and content in the header and footer. Header and footer content is critical because it is highly visible and often links to your social media networks and other pertinent contact information. Be sure all links are working correctly and contact information is accurate.
Update your contact form to incorporate the new year. “How can help we reach your goals in 2018?”, for example, or “we look forward to working with you in 2018!”. If you have a particular time of year that is busy, relay this information to potential customers, and articulate how best they can arrange time to meet with you.
You know that house that still has a Christmas or holiday themed wreath hanging on their front door? Don’t be that house in the digital world. Remove or update any holiday-related content or promotions, particularly on your homepage. Consider replacing it with a show of appreciation – “thank you to all our customers for making 2017 amazing.” If you don’t have time to draft fresh copy, repurpose existing content. Your company history, for example, or a short summary your of your most popular products and services.
Social Media Networks
If you do not have time to post new content to your social media channels, take a quick scan of the most prominent areas on your social pages and give them updates. This includes:
- Update any pinned posts and call to action buttons
- Update any profile or cover photos that have a holiday theme
- Review of your automated replies
- Review of your website links, particularly for Instagram bios. Instagram only gives you one link, make the most of it!
Even if it’s not perfect, completing the above tasks sends the right signal to your customers and prospects. That you are present and open for business!