Facebooks new Call To Action (CTA) feature provides an opportunity for businesses to drive additional traffic to their website, or anywhere they want visitors to take action. Some ideas include a link to an event registration, an email sign up, or an interesting video or app. Here’s how to add yours:
- Login to Facebook and go to the business page where you want to add your CTA button.
- Be sure you are a page admin for the particular page.
- Select “Create Call-to-Action”, located in the bottom right of the cover photo.
Select from the following 7 buttons:
Add the URL you want users to go to.
Under the weekly metrics on the right side of your Facebook Page, Facebook show how many people clicked on your Call-to-Action button.
The challenge with the new CTA button? The CTA button is a new and somewhat unknown feature, and it doesn’t appear in the newsfeed. To enhance visibility, consider having your cover photo highlight or draw attention to the CTA button. This will help when FB users find your page organically – and prompt you to update your cover photo!